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Creek Running North

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June 06, 2005

Let me put this so that you might understand it better, Kos.

"So over the weekend, certain segments of the community have erupted in anger over the Frito-Lay ad for their product, Fritos corn chips. Apparently, having a cartoon spokesman who is a greasy, unshaven, unwashed, violent, Cielito Lindo-singing, Mexican bandit stereotype is degrading to Latinos. Or something like that.

"Whatever. Feel free to be offended. I find such humorless, knee-jerk reactions, to be tedious at best, sanctimonious and arrogant at worst. I don't care for such sanctimony from Edward James Olmos, I don't care for it from anyone else. Some people find such content offensive. Some people find it arousing. Some people find it funny. To each his or her own.

"But I am not Edward James Olmos. I won't sit there and judge pop culture and act as gatekeeper to what I think is 'appropriate', and what isn't.

"And I certainly won't let the sanctimonious Latin-American studies set play that role on this site. Feel free to be offended. Feel free to claim that I'm somehow abandoning "progressive principles" by running the ad. It's a free country. Feel free to storm off in a huff. Other deserving bloggers could use the patronage.

"Me, I'll focus on the important shit.

"Update: Hmm, after considering the early feedback, it seems most people didn't have a problem with the ad, but had a huge problem with my sweeping generalization of the "Latin American Studies set".

"It's a fair critique, and duly noted. I stand by everything else written, which is offensive enough to some people as is. But I honestly didn't mean to smear anyone who has ever taken a Latin American studies course, or majored or minored or gotten an advance degree in it. Just what is, to me, a small, extremist set looking for signs of Latino subjugation under every rock. So yeah, a poor choice of words that cast the net far too wide to cover the people that have, in fact, pissed me off."

(Lauren and her commenters have some good things to say about this as well.)

Posted by Chris Clarke at June 6, 2005 03:13 PM TrackBack URL for this entry:

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Excellent, excellent snark. Maybe if we 'translated' more articles like this, more liberal men would finally 'get' feminism.

Not that they'd ever deign to read something written by one of those humorousless feminists.

Posted by: Sozialismus at June 7, 2005 12:06 PM
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When are you male bloggers going to write about politics for a change? If you'd just write politics all the time, you'd get more hits. Don't you want to get more hits? Aren't hits like sex?

Posted by: KathyF at June 7, 2005 02:45 PM
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Much fuss about nothing, really. It's an ad. To say that it's demeaning to women is to say that it portrays women negatively. Which is itself to say that there is something wrong with fake-breasted women getting pie-covered and wrestling. Which there isn't. Some women choose that activity, and plenty of men find it sexy, and maybe some of them will watch the show.

Your Latino comparison is off because there IS something wrong with being an unwashed, violent bandit, and it appeals to no one (except the bandit demographic, I guess). So it serves only to inflame, not to sell Fritos. (Fritos, really?)

A better analogy might be the use of a well-muscled black man demonstrating athletic prowess in a commercial for, say, sports shoes. Some black men are well-muscled, and some of them choose sports as a career. Although there are sensitive people who might accuse that shoe vendor of stereotyping blacks, the muscle/sports thing is a career choice not a condemnable activity. Just like pie wrestling. It's not for every woman, but it sure is fun to watch.

I know the Dworkin types can't relax about anything, but they should try. Sit down and have some pie.

Posted by: carpundit at June 7, 2005 04:13 PM
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The way I figure it, I don't get to tell women what they ought to be offended about.

Anyway, most of the offense wasn't really about the ad, but about Kos' dismissive handling of the dispute. And it wasn't just 'Dworkin types" who took offense, as it happens. One memorable comment over on the dKos thread was made by a woman who works as a porn producer.

Posted by: Chris Clarke at June 7, 2005 04:44 PM
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Well, I didn't follow the whole thread, so I missed her. Porn producer? Cool. God Bless America.

Posted by: carpundit at June 7, 2005 04:53 PM
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So the only women who have credibility with some of you is one who provides whores for your masterbatory pleasure? That makes her credible, pimping women to men?

When do I get to see two men in Speedos rubbing each others packages with pie? carpundit, Chris, wanna star in an ad of my direction?

Posted by: gina at June 8, 2005 12:02 PM
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Gina, do try to read for comprehension. That does not make her credible. It makes her a rebuttal of carpundit's assertion that the only people who objected to Kos' behavior were "Dworkin types." That's the only reason I mentioned her, to point out that there are some "Susie Bright types" that object to Kos' behavior as well.

(Though not Susie per se, necessarily. I haven't heard her weighing in on the subject.)

Posted by: Chris Clarke at June 8, 2005 12:27 PM
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How much does it pay? Bear in mind, I do not have a six-pack to display, so I think your market might be limited. BTW, I don't think you can fairly call women "whores" for selling photos of themselves.

It occurs to me that women who produce porn should consider themselves estopped from complaining about such things. Also, your reluctance to tell women what they ought to be offended about is generous. The offended women are surely trying to tell you what you should be offended about.


Posted by: carpundit at June 8, 2005 01:49 PM
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Thank you thank you thank you.

I can breathe now. A male blogger who gets it. To read the others, is to not know that women exist. Not to mention that they mistake courage for testosterone, are hopelessly fixated on their dicks...well, you know.

And most of the female blogs I've seen have been written by young women who've internalized so much of the virulent misogyny that pervades the malestream media. Saddens me terribly.

Posted by: Joanne at June 10, 2005 12:27 AM
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Car Pundit, what you apparently fail to understand is that the "Frito Bandito" was actually successfully used to sell corn chips, and the majority of white americans found this cartoon mexican, with his thick accent and broken english, harmlessly amusing. "What is wrong, " we asked ourselves, when hispanic persons objected to the ads, "with those crabby latinos? (Actually, we didn't say latinos.) Have they no sense of humor? Why are they so ...sensitive? We think the Frito Bandito is pretty darned funny, but they just take everything so seriously! It is ruining my fun! Don't they have anything more important to worry about?" And yet, today, even you seem to realize that the caricature might be offensive. Or do you? Actually, you sound kinda thick, so I will splain it to you. See, the Frito bandito was not designed to appeal to bandits! or mexicans! He was designed to appeal to people who wanted to laugh at mexicans! Just like ads with pie-fighting women are not designed to appeal to women! But mexican people got mad about being portrayed as dirty violent frito-eaters! Just like a lot of women get mad about being portrayed as slutty nitwit pie-fighters!

Actually, we don't give a shit what you think, but people who pretend to be on our side should try not to insult us with this kind of crap. And then ask why we're so offended by trifles.

Get it? I didn't think so.

p.s. to Joanne--you should check out Feministe, Majikthise, Bitch Phd., Shakespeare's Sister and their blogrolls.

Posted by: marta at June 13, 2005 07:33 PM
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Joanne - check out the blogroll at What She Said! for a list of over 500 diverse political women bloggers.

Posted by: Morgaine Swann at June 13, 2005 10:55 PM
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I second Morgaine's suggestion. It's an excellent list.

Posted by: Chris Clarke at June 14, 2005 07:37 AM
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